Marketing Essentials

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Fast-Track Learning in Effective Marketing Strategy Skills and Tools

This course is tailored to quickly and efficiently teach you the essential skills and practical tools needed for devising successful Marketing Strategies.

Skills to Acquire

  • Developing marketing strategies and actionable plans
  • Identifying the ideal value proposition for customers
  • Gaining expertise in key marketing tools and techniques

About This Course

The essence of effective marketing lies in the right combination of product, place, time, and price. Achieving this synergy is challenging but critical for success.

In this course, you’ll learn fundamental marketing principles and tools, including the 4P marketing mix and its evolved forms like the 7P and 4C models. You’ll also delve into the STP process—Segmentation, Targeting, and Positioning—to accurately reach and engage with your target customers. This course is designed to quickly and efficiently build your proficiency in crafting successful marketing strategies.

An introduction to the most essential business skills and the art of effective and efficient management.

Skills you will learn

 Basics of leadership & team development
 Strategic decision making & negotiation skills
 Essentials of project and time management